Realespace

Talk to any business analysis or venture capitalist and they will tell you there is money in groups. Groups made of 40 million plus users, all collaborating on a single website or community, will generate millions in revenue for the website owner. Examples are of course Facebook and Myspace or any other website that can attract that many users.

If you can bring in that many people to one location you will be able to advertise to them and make money. These concepts have been around for a long time, and hold true through the different phases of online advertising.

• Phase 1 - The internet is so fresh, should we even advertise on it?
  These were questions asked by large early portals such as Yahoo and Excite. As we all know advertising did become the answer and allowed these companies to explode in growth, and revenue.
• Phase 2 - Better search results = better advertising results.
  Google and Overture revolutionized the ad market by returning relevant ads to the consumer based on search queries. Google made search better and Overture made buying keywords better…after a lawsuit and out-of-court settlement they are now one, as Google adwords.
• Phase 3 - Today and the future, distributed services that co-brand and add richness through widgets.
  There are many new advertising models coming about. The largest has to be Facebook’s Beacon, which had a huge rise and fall due to questionable data mining on the things we buy online, but the concept is really smart and inevitably will be one of the largest ad model on the web, they just have to gain the trust back from their community

  Many websites are happy getting paid, via ad revenue, to place banners on their sites and guide visitors to other sites. But what if you want to sell products from remote websites, and not lose visitors? The widget solves this problem. Not just any widget, because frankly there are a lot of widgets that are just glorified advertising banners. the widget I refer to allows products to be purchased, subscriptions to be made, and visitors becoming customers at 2 websites at the same time.

  Good luck becoming the 1% of website owners that can possibly generate 40 million page views a month with their website. A distributable widget removes the need for large groups to congregate at one location. an advertising widget can get the views needed to be successful on much, much smaller websites with a fraction of the traffic.

Summary:
widgets that bring services and additional features to small websites are going to be a very large part of advertising models today and in the future. Websites will not have to send visitors away in order to get a buck. businesses will be able to co-brand their services easily amongst millions of different websites. More websites will want your advertising on their sites if it adds additional features