Realespace

Paramount movie studios has built a widget (facebook app) called voozoo that allows user to send short movie clips to their friends. It has just been released and the selection is somewhat small. It will also take the studio months to tags and organize all the movies, but there is much hype that this will be huge. This is a great move on the part of paramount and, of course, all the movie studios will follow, and really shows the record industry how to use social media and deployable application to a marketing advantage. Imagine if 3 years ago, you could send short song samples with meaning to your friends , would we have had so much trouble with the RIAA?

This is brilliant. I know at least 5 clips from Anchorman (really anything from Will Ferrell) that I would send to my friends. Really, what better way to get a point across then with a movie clip, and what will make you want to watch the entire movie later. Each movie clip will have a button to purchase the movie, and eventually the studio will use this widget for upcoming movies to build hype and buzz.

As much as I like the strategy behind the widget, one thing that really annoys me is there plan to get people to send content to their friends. They have V-points, which seems a little buggy at the momment. You need v-points to add movies to your collection. You get v-points by sending friends the application.You get 25 for sending the app, and only 1 point if you send them a movie clip…doesn’t make sense. I sent it to a friends and got undefined v-points.

This is a really good idea for a widget, and would like to see it taken out of Facebook and made a free standing widget to be used on any website. Similar to how I can embed a Youtube video in blogs. I’m glad to see the studios are embracing the social media movement.