The iGoogle team announced today that they have extended the iGoogle api and introduced some new features.
The three new features are:
- updated navigation, similar to the Facebook app menu
- new canvas setting so application can take up more screen real estate, similar to Facebook’s canvas page
- friend update widget, similar to the Facebook update notifications
As you can see, iGoogle has Facebook in the crosshairs with open social as their weapon, and frankly, Facebook should be scared.
Actually, Wordpress, Six Apart, Facebook, and even smaller collaboration software vendors that have utilized Open Social should be scared. When Open Social was first announce, we installed the shindig server to integrate Open Social with all the blogs we develop. Each blog network using Wordpress Multi-user would be an Open Social container.
The idea was put on the back burner of our development because of two things, mainly the OpenSocial server (Shindig) was not very good. Open Social was announce with the intent that developers would make widgets for existing networks such as Ning, and Orkut, not making all new newtworks. Secondly, Wordpress actually has very good plugin system, that can be extended, although not a lot of developers do.
For Example,
when a developer writes a plugin, that plugin can then be extended by other developers by the use of hooks and actions. Our RateWindow™ widget is an example of this. Once a user installed the RateWindow™ application on their site, other developers can access hooks within the RateWindow™ widget. The RateWindow™ application comes with a built in e-newsletter application that can be used be the owner of the widget to brand themselves via email. We have developed a property listing widget that can be used with the RateWindow™ widget. Not only does recent blog posts get sent in the e-newsletter, but the Realtors listings, profile, and any other plugin that “Hooks up” to RateWindow.
If you not a developer, this probably makes no sense, so let’s just put it this way. All your blog plugins can communicate with each other and extend your branding. For more information contact me, I’d love to bore you with the details.
The major drawback with using Wordpress plugins as a make shift Open Social application distribution is that the Wordpress database is completely wide open because of similar naming conventions and the Wordpress database classes. Any developer can use simple code to grab anything from the database and exploit it.
I’m a big fan of Wordpress, and will continue to develop for the Wordpress platform, but today marks a big change in our thinking and development. The ideals of community building and collaboration are changing and
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